Yacht charter has been promoting as the safest tourist vacation on Earth. Currently available for a weekly bareboat or crewed charter is over 8000 yachts. Especially popular places for the yacht charter sector are Croatia, Greece, Turkey, Italy, and Spain. This doesn’t include luxury charter which is a category for itself.
Yacht charter digitalization challenges are real in this industry that relies on that aspect very little. However, what is the crucial problem? Time? Lack of knowledge? New trends? What does a new customer desire? Is it first the chicken or the egg? Digitalization is tough in any industry and the yacht charter industry is the same. We have talked about the promotion in the article How does Digital Marketing Fit in Yacht Charter Industry. In this article we will explore the challenges digitalization can provide. i 4 Challenges for the Yacht Charter Industry Every industry has challenges [...]