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Yacht charter has been promoting as the safest tourist vacation on Earth. Currently available for a weekly bareboat or crewed charter is over 8000 yachts. Especially popular places for the yacht charter sector are Croatia, Greece, Turkey, Italy, and Spain. This doesn’t include luxury charter which is a category for itself.

Yacht Charter Digitalization Challenges – Chicken or Egg?

Yacht charter digitalization challenges are real in this industry that relies on that aspect very little. However, what is the crucial problem? Time? Lack of knowledge? New trends? What does a new customer desire? Is it first the chicken or the egg? Digitalization is tough in any industry and the yacht charter industry is the same. We have talked about the promotion in the article How does Digital Marketing Fit in Yacht Charter Industry. In this article we will explore the challenges digitalization can provide. i 4 Challenges for the Yacht Charter Industry  Every industry has challenges [...]

Yacht Charter Digitalization Challenges – Chicken or Egg?2021-05-04T16:02:20+02:00

Yacht Charter Website -Tips and Tricks

Creating a yacht charter website is truly a big project! After spending years in the yacht charter industry creating yacht charter websites, we have gathered some tips and tricks you should find interesting. When making your yacht charter website first thing comes to mind -how to get more visitors? Second thing -how to provide the best experience? Let us help you answer these questions. Making a yacht charter website can be a challenge. We know. Especially, one that serves the actual purpose of informing the potential client of your services. How to make a yacht charter website which is efficient [...]

Yacht Charter Website -Tips and Tricks2021-04-09T14:47:38+02:00

Experience based tourism – the future of tourism?

While thinking about experience based tourism as the future of tourism, it is something that has been talked about quietly for years now, however, only recently started to live in the tourism community. If we would put it in a definition on the words experience-based tourism it would be the following: it indicates a type of tourism that is different from more conventional tourism (Stamboulis & Skayannis, 2003) and is characterized with offerings with a relatively high degree of differentiation and intangible value perceived by the customers at a certain place and in a certain time. ( Øystein Jensen [...]

Experience based tourism – the future of tourism?2021-04-02T15:49:12+02:00

How Does Digital Marketing Fit in Yacht Charter Industry?

2020 – what a year this has been for transformations, especially into the digital world. The whole human race had to adapt quickly to the new “normal” while the lockdown for COVID-19 was in full force in almost all the countries in the world. Has the lockdown affected the way we do business, not just our social interactions with each other? Yes, for sure! We have discovered what meetings should have been e-mails, how much we can do from home, and how can technology help in our day to day activities in the business world. While proven marketing and [...]

How Does Digital Marketing Fit in Yacht Charter Industry?2021-03-19T10:55:30+01:00
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