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MARKETING

Marketing in the tourism industry can be a challenge or a blessing. To be able to market a product or a service and getting quality leads is an important part of any business, especially in the tourism sector.

Yacht Charter Digitalization Challenges – Chicken or Egg?

Yacht charter digitalization challenges are real in this industry that relies on that aspect very little. However, what is the crucial problem? Time? Lack of knowledge? New trends? What does a new customer desire? Is it first the chicken or the egg? Digitalization is tough in any industry and the yacht charter industry is the same. We have talked about the promotion in the article How does Digital Marketing Fit in Yacht Charter Industry. In this article we will explore the challenges digitalization can provide. i 4 Challenges for the Yacht Charter Industry  Every industry has challenges [...]

Yacht Charter Digitalization Challenges – Chicken or Egg?2021-05-04T16:02:20+02:00

Yacht Charter Website -Tips and Tricks

Creating a yacht charter website is truly a big project! After spending years in the yacht charter industry creating yacht charter websites, we have gathered some tips and tricks you should find interesting. When making your yacht charter website first thing comes to mind -how to get more visitors? Second thing -how to provide the best experience? Let us help you answer these questions. Making a yacht charter website can be a challenge. We know. Especially, one that serves the actual purpose of informing the potential client of your services. How to make a yacht charter website which is efficient [...]

Yacht Charter Website -Tips and Tricks2021-04-09T14:47:38+02:00

Experience based tourism – the future of tourism?

While thinking about experience based tourism as the future of tourism, it is something that has been talked about quietly for years now, however, only recently started to live in the tourism community. If we would put it in a definition on the words experience-based tourism it would be the following: it indicates a type of tourism that is different from more conventional tourism (Stamboulis & Skayannis, 2003) and is characterized with offerings with a relatively high degree of differentiation and intangible value perceived by the customers at a certain place and in a certain time. ( Øystein Jensen [...]

Experience based tourism – the future of tourism?2021-04-02T15:49:12+02:00

How Does Digital Marketing Fit in Yacht Charter Industry?

2020 – what a year this has been for transformations, especially into the digital world. The whole human race had to adapt quickly to the new “normal” while the lockdown for COVID-19 was in full force in almost all the countries in the world. Has the lockdown affected the way we do business, not just our social interactions with each other? Yes, for sure! We have discovered what meetings should have been e-mails, how much we can do from home, and how can technology help in our day to day activities in the business world. While proven marketing and [...]

How Does Digital Marketing Fit in Yacht Charter Industry?2021-03-19T10:55:30+01:00

Why Content Marketing Strategy?

Have you ever wondered how does your content marketing strategy affects your visibility on search engines and social media you are using? Well, answer me this: True or false? 63% of businesses don’t have a documented content marketing strategy. What do you think? Don’t overthink it, just answer TRUE or FALSE. Unfortunately TRUE. Researchers at CMI (Content Marketing Institute) showed a trend in 2018. – companies that are most committed to doing content marketing strategy are 89% more successful in their business than the companies that have a slim to none content marketing strategy. So, what is exactly content [...]

Why Content Marketing Strategy?2021-03-11T15:11:14+01:00

SEO – Yes or No

The question that is on everybody's mind - SEO - Yes or NO? We say- Absolutely YES! In todays high speed internet world, you need a good SEO expert who can help you with a strategy and get you on your feet. First step is always the same. Building a good website which is the core for your business. After you have done the work and made sure that the technical SEO was covered while programming the website, comes the SEO content part. Remember, you need to work on fine tuning and dig into the SEO part. This process [...]

SEO – Yes or No2021-04-02T15:49:29+02:00
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